Create Your Social Media Magic Formula

Each social media platform has its own boundaries, that are not set by the platform but by your network, and each person has different expectations when it comes to how often to post. So how do you know what is the right amount of content to share and how often?

You need to start with knowing what problems your target market have that you solve best.

  • What are they expert in?
  • Who are your ideal clients?
  • How they interact and on which platforms?

How often do I post on each platform?

Facebook may be a bit more forgiving when it comes to amount of sharing, given it covers all aspects of life, posting many times a day is acceptable.   The key is to understand audience segmentation when posting, to win with this platform, and ensure the right people/group are delivered the appropriate content.

Twitter works best with space between posts, use of relevant hashtags and knowing when your audience are online most. Keep things shorter, and link to supporting content.

LinkedIn is also about timing and relevance. LinkedIn doesn’t have lists or the use of has tags yet, and doesn’t give access to a persons history, but does allow you to become a publisher and see Group discussions.

Be sure to space out updates so they are not on top of each other as badly timed one-way communication or a flood of updates will actually do your presence damage. Your posts will possibly be hidden or worst case, the person will remove you as a connection.

Marketing-Magic-Formula

There is no one-size-fits-all solution to fit all platforms.  Create your own magic formula, by testing and measuring what works best for your network, and adjusting your plan.

Know > Like > Trust

In order to build a relationship, you need to allow the person to get to know you, through your updates and conversation, get to like you, in order to trust you and have confidence in your experience and ability, in order to becomes a client or brand advocate.

Whichever platforms you use;

  1. Create a strong profile to position you as the expert in your field
  2. Create a connection and communication strategy
  3. Engage with your network consistently
  4. Invite them to experience your services
  5. Deliver value to become a trusted advisor and develop advocates.

Do you understand how you can leverage LinkedIn, Facebook, Twitter, YouTube and email marketing to work with your website and blog, to amplify your profile and position you as an authority in your field?

Need help creating a plan and assessing what you have, and how you can build your own presence, then contact us.

5 Steps to Twitter Success, 3 Tools and a Bonus Tip

Do you have a healthy Twitter Account?

Using your account consistently, adding relevant hashtags to get into topical conversations and following people you come across is all part of being active.

People need a reason to follow you, be it the promise of valuable or entertaining content or expectations from proof of previous content.  The more followers you have, the more perceived influence you have.

Here are 3 tools to measuring your Twitter influence.

Are you a little curious about how you are perceived, and how you are doing compared to others?  Validation and comparison metrics are a way to measure your perceived influence.

1.  Klout is a tool to measure your influence.  Klout Score is a number between 1 and 100 which represents your influence. The more influential you are, the higher your Klout Score.  Influence come from the response to your content. If you are on Twitter, then you have a Klout score, just log in with your Twitter account to see it.  You can add other social media platforms too.  But having a strong Klout score isn’t necessarily going to impress your prospects who have no idea what it is.  It is useful for yourself, to gauge how you are doing and what improvements you can make to your strategy.

 

 

2. TwitSprout https://twitsprout.com  – You can monitor and track users, and export the data. Measure posts vs engagement, and monitor hourly trends. It is free for up to 3 Twitter accounts. The paid versions includes Facebook Page monitoring.

3.  Twitter Counter (http://twittercounter.com) keeps you updated by counting your new followers each week.  They also offer you a Profile review to assess where you are now. The review provides an overview of where you are now since you started on Twitter and gives your world rank.  I’m #4,286,297 if that is of any use.

It starts by reviewing your Profile and how complete you are. Next is your performance, how are active are you, who is following you and RT your content.  Here are my results – all good other than my follower ratio.  I do follow a lot of people myself and have an equal number of followers, so increasing my followers or decreasing those I follow, would positively impact this result.

This tool is free but leads to a solution of how to get more followers – they are not bought followers, but you buy exposure on their website, which leads to more followers according to their estimates.

    

Are you doing Twitter right?

Everything we do needs to be part of our strategy and fit our bigger goals, and any paid service needs to be assessed to compare price vs outcome.  Look at your current strategy, how are you attracting more followers now and what can you do better yourself?  Here are 5 steps to ramping up your Twitter use;

  1. Set up – Take the time to set up your Twitter account fully, including your bio (with a link to another destination (such as your website, LinkedIn or opt-in), your location, branding and a profile image – don’t be an egghead!
  2. Promote – Include your Twitter handle in your about and contact info online, include the link in status updates on various social media, in your email signature and on newsletters.
  3. Converse – Find relevant people / brands to follow and interact with, by joining conversation, favouriting and retweeting their updates.   Follow the conversation via hashtags and join in.  Use the hashtags appropriately to join conversations on particular topics (never hashjack) and add value to conversation.
  4. Add Value – Share content from your industry, shine the light on others in addition to sharing your own content.  Use the pay it forward approach.  Space out your tweets to increase exposure and not take up the newsfeed sporadically.  Tools can be used to schedule Tweets such as Buffer, Tweetdeck and Hootsuite for example.
  5. Get Involved – Many industry leaders who are active on Twitter run Tweetchats.  Join in and meet like-minded people to follow and converse with.  Host your own Tweetchats – publicise the topic, time and hashtag in plenty of time to get the best results.  Have a Q&A session with an expert, and bring them to your network.  The results could become a blog, or multiple blogs!

A quick tip from Gary Vaynerchuck – If you want to mention someone but reach your network, don’t start with an @.  Tweeting this way will only get the Tweet seen by the person mentioned.  Read more here.

Here are some more Twitter tools to help you manage and control the tweets, as recommended by Jeff Bullas;

  • Socialoomph – Professional Edition: This allows scheduling, publishing of recurring tweets(great for promoting evergreen content) and auto-follow backs.
  • Hootsuite: Allows you to manage Twitter and other social networks by efficiently tracking conversations and measuring campaign results.
  • Tweepi: A tool used to help build Twitter followers.
  • Twitterfeed: This time saving tool allows sharing of trusted content without having to manually tweet their latest blog posts.
  • TweetAdder: Take care of Twitter  marketing and promotion that works within the rules of Twitter

Are you using Twitter?  If so let’s connect @joatwildfire

LinkedIn > Twitter: Get smart with your Social Media Marketing Plan

The integration between Twitter and LinkedIn was great for the lazy connector, but was it good for your LinkedIn network?  Most likely … ‘No’.  Your LinkedIn connections don’t want to see your random off-topic Tweets in their LinkedIn feed, they want relevant, valuable, professional content.

So this relationship breakup from Twitter may have added a new task to your To Do List, but by having a Social Media Marketing Plan you can manage your marketing easily.

The integration was great to keep your LinkedIn presence toddling along, but possibly wasn’t doing it a great deal of good really. You need to be smart when socially syncing and you really need to be in LinkedIn often to get full value.

You can however still use social media management tools, such as Buffer (read more about how to use),  to share content simultaneously, but do this with caution and where possible write a different up date for each platform so it is relevant and valuable, and in the right language.

Tweet from LinkedIn
Don’t forget, LinkedIn didn’t sever their ties so you can Tweet from LinkedIn.  Just select the Tweet button when you post to LinkedIn, but be sure the first 140 characters will make sense on Twitter.  You can use a hash tag, but stick to using 1 – 2 per post and of course be sure it is of a professional nature and great for your brand.

How are you finding your ‘Tweet-Free’ LinkedIn feed?  Isn’t it nice?  It is much more relevant.

 

Want to learn more about LinkedIn?  Attend one of our workshops.

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