Do you have a healthy Twitter Account?
Using your account consistently, adding relevant hashtags to get into topical conversations and following people you come across is all part of being active.
People need a reason to follow you, be it the promise of valuable or entertaining content or expectations from proof of previous content. The more followers you have, the more perceived influence you have.
Here are 3 tools to measuring your Twitter influence.
Are you a little curious about how you are perceived, and how you are doing compared to others? Validation and comparison metrics are a way to measure your perceived influence.
1. Klout is a tool to measure your influence. Klout Score is a number between 1 and 100 which represents your influence. The more influential you are, the higher your Klout Score. Influence come from the response to your content. If you are on Twitter, then you have a Klout score, just log in with your Twitter account to see it. You can add other social media platforms too. But having a strong Klout score isn’t necessarily going to impress your prospects who have no idea what it is. It is useful for yourself, to gauge how you are doing and what improvements you can make to your strategy.
2. TwitSprout https://twitsprout.com – You can monitor and track users, and export the data. Measure posts vs engagement, and monitor hourly trends. It is free for up to 3 Twitter accounts. The paid versions includes Facebook Page monitoring.
3. Twitter Counter (http://twittercounter.com) keeps you updated by counting your new followers each week. They also offer you a Profile review to assess where you are now. The review provides an overview of where you are now since you started on Twitter and gives your world rank. I’m #4,286,297 if that is of any use.
It starts by reviewing your Profile and how complete you are. Next is your performance, how are active are you, who is following you and RT your content. Here are my results – all good other than my follower ratio. I do follow a lot of people myself and have an equal number of followers, so increasing my followers or decreasing those I follow, would positively impact this result.
This tool is free but leads to a solution of how to get more followers – they are not bought followers, but you buy exposure on their website, which leads to more followers according to their estimates.
Are you doing Twitter right?
Everything we do needs to be part of our strategy and fit our bigger goals, and any paid service needs to be assessed to compare price vs outcome. Look at your current strategy, how are you attracting more followers now and what can you do better yourself? Here are 5 steps to ramping up your Twitter use;
- Set up – Take the time to set up your Twitter account fully, including your bio (with a link to another destination (such as your website, LinkedIn or opt-in), your location, branding and a profile image – don’t be an egghead!
- Promote – Include your Twitter handle in your about and contact info online, include the link in status updates on various social media, in your email signature and on newsletters.
- Converse – Find relevant people / brands to follow and interact with, by joining conversation, favouriting and retweeting their updates. Follow the conversation via hashtags and join in. Use the hashtags appropriately to join conversations on particular topics (never hashjack) and add value to conversation.
- Add Value – Share content from your industry, shine the light on others in addition to sharing your own content. Use the pay it forward approach. Space out your tweets to increase exposure and not take up the newsfeed sporadically. Tools can be used to schedule Tweets such as Buffer, Tweetdeck and Hootsuite for example.
- Get Involved – Many industry leaders who are active on Twitter run Tweetchats. Join in and meet like-minded people to follow and converse with. Host your own Tweetchats – publicise the topic, time and hashtag in plenty of time to get the best results. Have a Q&A session with an expert, and bring them to your network. The results could become a blog, or multiple blogs!
A quick tip from Gary Vaynerchuck – If you want to mention someone but reach your network, don’t start with an @. Tweeting this way will only get the Tweet seen by the person mentioned. Read more here.
Here are some more Twitter tools to help you manage and control the tweets, as recommended by Jeff Bullas;
- Socialoomph – Professional Edition: This allows scheduling, publishing of recurring tweets(great for promoting evergreen content) and auto-follow backs.
- Hootsuite: Allows you to manage Twitter and other social networks by efficiently tracking conversations and measuring campaign results.
- Tweepi: A tool used to help build Twitter followers.
- Twitterfeed: This time saving tool allows sharing of trusted content without having to manually tweet their latest blog posts.
- TweetAdder: Take care of Twitter marketing and promotion that works within the rules of Twitter
Are you using Twitter? If so let’s connect @joatwildfire