Event and Conference Hacks
How can you want to make the most of your next big event or conference you are attending to get the best return?
Employ some of our hacks before, during and after the event to raise your profile and increase your time and dollar return on investment.
Before the event use social media to start connecting and being seen. Do your research and find and follow the social media accounts of key contacts and the event hashtag being used;
- Follow speakers and associated accounts on Twitter
- Follow them on YouTube
- Like their Facebook Page
- Follow them on Instagram
- Look them up on LinkedIn (to leave a footprint) – follow them
- Which other profiles do they have that you can follow? (Slideshare, Periscope, Pinterest, About.me, Blab, iTunes, Stitcher…)
- Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors).
- Share your interest in the event on Facebook
- If the event has a Facebook Group – introduce yourself
- Use the event hashtag and schedule some tweets, tag any speakers, organisers and individuals attending
- Retweet, Like and engage with event tweets via monitoring the hashtag
- Retweet, Like and engage with speakers
- Write an article about the event and what you are looking forward to
- Make a list of people you want to meet
- Charge your devices and pack your event bag with note taking equipment and business cards
“Twitter is a fabulous event companion tool.”
Event Day Activities
- Wear a memorable piece of clothing or branded clothing/colours
- Bring plenty of business cards
- Check in on Facebook
- Arrive early and be a connector
- Introduce yourself to people who appear to be alone
- Listen – let people talk at you
- Ask questions – be interested
- Take notes – dot points, mind map, sketch note, whatever your style
- Bring your charger and be everyone’s friend
- Take photos to share on social media or use in future content
- Live Tweet using the event hashtag
- Share photos with event hashtag to Instagram
- Stay for a drink and network
Post Event Activities
- Connect with speakers and attendees you met on LinkedIn after the event
- Connect with people you meet and continue conversations
- Follow up and deliver anything promised
- Review event material and download any extra resources
- Thank the speakers for the resources
- Write LinkedIn Recommendations for speakers you enjoyed
- Storify tweets using the hashtag – this tags anyone you previously mentioned
- Create a photo gallery on Facebook or Flickr (and share that)
- Create content from notes and lessons learnt, and embed content from others (blogs, slideshow, podcast, video…)
- After implementation of learnings, share with the speaker via LinkedIn message, email or Tweet them.
What other tips do you have to share? We would love to hear about how you engage in the lead up, during and after an event.
Put these tips into action at our next big event – Digital Marketing Exposed on 1 December in Perth.
Book your ticket below, or go to the event page for full details.
If you can’t attend then the next best thing is to engage on social media via the event hashtag. #DMexposed