How to Increase Your Event Attendance ROI

Event and Conference Hacks

How can you want to make the most of your next big event or conference you are attending to get the best return?

Employ some of our hacks before, during and after the event to raise your profile and increase your time and dollar return on investment.

Digital Marketing Exposed event

Pre-event Research

Before the event use social media to start connecting and being seen. Do your research and find and follow the social media accounts of key contacts and the event hashtag being used;

  • Follow speakers and associated accounts on Twitter
  • Follow them on YouTube
  • Like their Facebook Page
  • Follow them on Instagram
  • Look them up on LinkedIn (to leave a footprint) – follow them
  • Which other profiles do they have that you can follow? (Slideshare, Periscope, Pinterest, About.me, Blab, iTunes, Stitcher…)

Pre-event Activity

  1. Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors).
  2. Share your interest in the event on Facebook
  3. If the event has a Facebook Group – introduce yourself
  4. Use the event hashtag and schedule some tweets, tag any speakers, organisers and individuals attending
  5. Retweet, Like and engage with event tweets via monitoring the hashtag
  6. Retweet, Like and engage with speakers
  7. Write an article about the event and what you are looking forward to
  8. Make a list of people you want to meet
  9. Charge your devices and pack your event bag with note taking equipment and business cards

“Twitter is a fabulous event companion tool.” 

Event Day Activities

  1. Wear a memorable piece of clothing or branded clothing/colours
  2. Bring plenty of business cards
  3. Check in on Facebook
  4. Arrive early and be a connector
  5. Introduce yourself to people who appear to be alone
  6. Listen – let people talk at you
  7. Ask questions – be interested
  8. Take notes – dot points, mind map, sketch note, whatever your style
  9. Bring your charger and be everyone’s friend
  10. Take photos to share on social media or use in future content
  11. Live Tweet using the event hashtag
  12. Share photos with event hashtag to Instagram
  13. Stay for a drink and network

Digital Marketing Exposed

Post Event Activities

  1. Connect with speakers and attendees you met on LinkedIn after the event
  2. Connect with people you meet and continue conversations
  3. Follow up and deliver anything promised
  4. Review event material and download any extra resources
  5. Thank the speakers for the resources
  6. Write LinkedIn Recommendations for speakers you enjoyed
  7. Storify tweets using the hashtag – this tags anyone you previously mentioned
  8. Create a photo gallery on Facebook or Flickr (and share that)
  9. Create content from notes and lessons learnt, and embed content from others (blogs, slideshow, podcast, video…)
  10. After implementation of learnings, share with the speaker via LinkedIn message, email or Tweet them.

What other tips do you have to share?  We would love to hear about how you engage in the lead up, during and after an event.

Take Action

Put these tips into action at our next big event – Digital Marketing Exposed on 1 December in Perth.

Digital Marketing Expose event

Book your ticket below, or go to the event page for full details.

If you can’t attend then the next best thing is to engage on social media via the event hashtag.  #DMexposed

Digital Marketing Exposed Tagboard

Social Media Strategy for Accountants

Accountant-misunderstoodA5Is your accounting practice struggling to stay up to date when it comes to social media and digital marketing?

 

Accountants are often misunderstood, but Accountants can do social media.

 

 

Know your audience, know where they ‘hang out’ online, and serve up valuable engaging content.

 

 

Download our Brochure for Accounting FirmsIf this isn’t your area of expertise, then speak to us. We are passionate about helping professionals like you and your organisation connect and communicate with your target market using LinkedIn, Twitter, Facebook and other digital communication and marketing tools.

 

How do we work? Download our brochure Social Media for Accountants and get in touch to book a meeting with Jo Saunders.  Let us show you the true value of LinkedIn and social media.

 

6 Steps to Finding Your Brand Voice

Does Your Brand Have a Clear Voice?

 

Your brand voice is the personality and feeling created from communicating on and offline, and should align with your mission and values. This applies to a business and personal brand as an individual.

 

From a business viewpoint, your voice should humanise your brand while communicating your business culture.

 

We don’t want brands talking at us as if we are dollar signs. We want authentic communication.” – Kevan Lee

 

Your brand voice is not a statistic you can track or a design element you can tweak. It is a way to attract the right people to your door.

 

What Does Your Brand Look Like? 

 

Put a face to your brand and create an authentic voice that delights your customers, and attracts your ideal clients. To do this, you need to know who you want to attract, how and where they like to communicate, and what their biggest problems are.

 

People connect through stories and communicate through questions, discussion and debate, and by listening as much as talking.   Being clear and consistent in your brand voice will breed confidence and attract the right audience. By understanding your audience you can allow them to connect with you by speaking their language and about topics that matter to them.

 

Create a Brand Persona

 

To make it easier to think about your brand voice as part of your communication strategic plan, create a character or persona for your brand. Here is an exercise to map out your brand personality for your on and offline voice.

 

LI-Brand-voice

 

 

  1. If your brand was a person, what kind of personality would it have?
    • Tone – What is the general vibe of your brand?
    • Language – What kind of words do you use in your social media conversations
    • Purpose – Why are you on social media in the first place?
  2. What does your brand stand for? What are the values of your brand?
  3. Who do you want to attract?  What does your ideal client look like?
  4. Describe in adjectives what your company’s personality is not.
  5. How do you want your customers to think about your company?
  6. If you picture your brand as a person (a character), what does it look like?

 

Review and Seek Feedback

 

Now you have a framework for your brand voice, look at your current marketing material and social media platforms – are they consistent and do they create the right impression?

How do you and your team communicate your brand internally and externally?

 

How do people talk about you and your brand?

 

Don’t be afraid to ask your team, your colleagues, new and old clients. Poll your new clients to get a fresh perspective of how your brand is perceived. Send a follow-up “thank you for choosing us” email and ask your client to indicate which adjective (of a short list of options) best describes how they feel about your brand. To give permission for negative feedback, add some negative words, or words that you don’t believe reflect your brand. Do the same with longer-term clients, lost clients, and colleagues. Gather a big picture view of your brand and look for inconsistencies and areas to improve.

 

Develop Your Brand Communication Plan

 

From the data collected, develop communication guidelines for your on and offline voice, to create consistency for your team and for yourself. Think about;

 

  • Communication type: Written / spoken / video / podcast / blog / LinkedIn Profile / LinkedIn Connection Request / Twitter / Facebook Page / in person / over the phone….
  • Audience: Who is your target audience?
  • Purpose: What is the purpose of the communication – how do you want the audience to feel and what action do you wan them to take?
  • Examples: Create examples or templates as a guide for each scenario to make it easy.

 

What else do you need to consider when creating your brand guidelines and communication plan?

 

LI-Premium-Profile-Header-JoSaunders

 

LinkedIn and Your Voice

 

LinkedIn is the powerful personal branding platform and offers a massive opportunity to share your voice, through your Company Page and your own Profile. Many overlook the power of this asset and do what they think they should do on LinkedIn. This is often due to a lack of knowledge and understanding of how you can use the platform to express your personal brand, or fear of looking unprofessional.

 

Now you know how to map out your voice you can move on to mastering LinkedIn and always using with a purpose and with a strategy to connect and build relationships.

 

Would you like some feedback on your Profile?  

 

Contact us for a complementary review via the form below;

 

 

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