Each social media platform has its own boundaries, that are not set by the platform but by your network, and each person has different expectations when it comes to how often to post. So how do you know what is the right amount of content to share and how often?
You need to start with knowing what problems your target market have that you solve best.
- What are they expert in?
- Who are your ideal clients?
- How they interact and on which platforms?
How often do I post on each platform?
Facebook may be a bit more forgiving when it comes to amount of sharing, given it covers all aspects of life, posting many times a day is acceptable. The key is to understand audience segmentation when posting, to win with this platform, and ensure the right people/group are delivered the appropriate content.
Twitter works best with space between posts, use of relevant hashtags and knowing when your audience are online most. Keep things shorter, and link to supporting content.
LinkedIn is also about timing and relevance. LinkedIn doesn’t have lists or the use of has tags yet, and doesn’t give access to a persons history, but does allow you to become a publisher and see Group discussions.
Be sure to space out updates so they are not on top of each other as badly timed one-way communication or a flood of updates will actually do your presence damage. Your posts will possibly be hidden or worst case, the person will remove you as a connection.
There is no one-size-fits-all solution to fit all platforms. Create your own magic formula, by testing and measuring what works best for your network, and adjusting your plan.
Know > Like > Trust
In order to build a relationship, you need to allow the person to get to know you, through your updates and conversation, get to like you, in order to trust you and have confidence in your experience and ability, in order to becomes a client or brand advocate.
Whichever platforms you use;
- Create a strong profile to position you as the expert in your field
- Create a connection and communication strategy
- Engage with your network consistently
- Invite them to experience your services
- Deliver value to become a trusted advisor and develop advocates.
Do you understand how you can leverage LinkedIn, Facebook, Twitter, YouTube and email marketing to work with your website and blog, to amplify your profile and position you as an authority in your field?
Need help creating a plan and assessing what you have, and how you can build your own presence, then contact us.