Why do you trust someone enough to buy their product or service?  Would you buy from an unknown with no experience, or track record, claiming to be an expert, or do you just buy based on price?

Anyone can claim overnight expert status with no experience across any industry, and look the part with a landing page, Facebook Page and other social media accounts.  Just be sure to do your research before signing up with anything.

Here are some things to think about before engaging with any ‘expert’;

1. Do they walk their talk and practice what they preach?
2. What is their background to support their current business? (Check LinkedIn.)
3. Do they have more than 3 years of related experience?
4. How many industries and different jobs have they had?
5. Do they have lots of different businesses / projects right now?
6. How do you feel when talking to them? (Trust your instincts.)
7. What do others say about them and the results they achieved?
8. Do they make bold claims or share inaccurate information?
9. Do they claim to know everything or are they honest about what they don’t know?

If they appear to know it all… run!

In the social media space there are some awesome people who have invested time and effort in learning specific platforms, strategies who come with valuable foundational skills and experience. They are committed to investing in themselves via learning and growing, attend conferences, training, webinars, read lots, have a community of related businesses they work with and know well and get out and network.  They are sharing, positive, friendly and well respected.  They look to how they can help rather than ‘whats in it for me’.  These people know WHY they do what they do and have a journey that has lead them to do what they do now. Their passion, values, experience and commitment to growth is what makes them an expert.

A person can certainly change roles and focus, but the core will remain the same, the passion, purpose and beliefs that lie within, the big WHY will remain the same, if not get clearer over time.  If you know your why you can chose how to deliver on it.  

By researching and getting to understand the person or business before engaging them, you can work out if you connect with their purpose and vision.  Do you feel they can deliver on the promise they are making? Do you share values and feel that they are the right solution to your problem right now? 

Instincts, that gut feel, is the proof that you understand or connect to their why.  Trust yours and research before engaging anyone, and that includes me.

Watch this enlightening video on the power of WHY by Simon Sinek as part of TED;


LinkedIn SWAM and Group Gripes

March 17, 2014

When you join a LinkedIn Group, do you realise how much faith and trust you place in the Group owner?  They have powers to affect your online reputation and LinkedIn functionality.  They may not even be aware of the power their actions have! Why invest time in Groups? With consistent actions such as joining conversations […]

Read the full article →

Get blogging / I’m going to #PBEVENT woohoo!

March 16, 2014

You may have noticed I like to blog.  I love to write about things I know and help others.  I never excelled at English in school, just scraped by and while love reading novels , I don’t write fiction.  I did however love writing letters to friends around the world.  I had close to a […]

Read the full article →

Social Sales Strategy and James Wedmore

March 15, 2014

How can you use social media to promote your free webinar, in order to sell your paid program? James Wedmore did this well, and I attended his webinar and bought his program after seeing his sponsored post on Facebook. Facebook Ads Paying to promote posts means you  can increase your reach outside your current network.  Facebook ads […]

Read the full article →

LinkedIn Activity – Missing in Action

March 14, 2014

LinkedIn removed the Activity feature from Profiles, which means you can no longer find previous posts and see what people are talking about or what activity they are involved in, outside of seeing it in the home feed. Is this helpful?  Noooooooo! Why did LinkedIn remove such a valuable feature? LinkedIn have given no explanation […]

Read the full article →

Video Marketing – context and comedy

March 13, 2014

How important is context, communication style, tone in social media? Text is flat and lacks so much when it comes to communication.  Images add a bit more to the conversation, but video allows you to add tone, emotion, body language and so much more depth. How important is audio in video?   Video without sound, […]

Read the full article →

Get real – don’t replicate and ruin relationships (inspired by Gary Vaynerchuck)

March 11, 2014

Whatever is new and cutting edge in the marketing space quickly becomes old.  It becomes boring, noisy, repetitive and overdone.. Why? Because “Marketers ruin everything” according to Gary Vaynerchuck. Remember the days when email used to be exciting?  Now it is a modern day stress, as our Inbox snowballs out of control if we take our […]

Read the full article →

Join #BusinessPics Instagram Challenge

March 10, 2014

Are you using Instagram yet?  It is a fun visual platform to share and view images. I have always loved photography, so this app suits me well.  It allows me to follow people sharing fabulous images, such as photographers, artists in particular areas.  It also allows the use of hashtags to find related images and […]

Read the full article →

Secret LinkedIn Tweak to Avoid the Claytons Update

March 9, 2014

Have you seen those congratulatory LinkedIn messages about a new job, which isn’t a new job at all?  You may have received the email from LinkedIn giving a summary of your network updates which prompts you to congratulate them on their new role, 1 year anniversary or even birthday. These activities encourage engagement which is […]

Read the full article →

#NSAA2014 LinkedIn for Speakers – slides

February 22, 2014

The power of video and LinkedIn, and being connected to the right person is what recently took me to Melbourne to speak at the National Speakers Association of Australia’s national conference. #NSAA2014 was held over 4 days at the Crown Promenade in Melbourne in February and I joined a range of speakers on various topics […]

Read the full article →

How to Look Good Naked on LinkedIn and Beyond

February 17, 2014

When I talk about marketing, social media and your LinkedIn Profile specifically, I talk about using assets to increase visibility, finadability and brand.  It is essential to have a good quality profile image to use across your social media and any online platform you want to be found at. Using images that are current, consistent […]

Read the full article →

9 Steps to the Best Impression on LinkedIn

February 16, 2014

Your LinkedIn Profile could be the first time someone ‘meets’ you online.  Be sure it is serving you well and making the best possible first impression. Be identifiable – be easy to spot in a crowd by being consistent and current. Be complete – leverage each part of your Profile and tell your story. Be […]

Read the full article →

To Blog or Not – 5 Tips to Give your Business a Boost

February 14, 2014

When I work with clients to build and grow their social media presence, I always look at what other assets they have including a blog / website.  Social media is essential for many business, but keep in mind that you have limited control over the various platforms.  Use social media to drive awareness, engagement and […]

Read the full article →

Social Media growing up – are you growing with it?

February 13, 2014

Facebook is now 10 and it is still a free communication tool to use for all.  How cool is that?! There is often whinging about the negative aspects, but we forget that is it  free.  Facebook has allowed me to meet and connect with many people all around the world that I may not otherwise […]

Read the full article →