Professional development, networking and supporting the VA industry are important to me, therefore there were no question that I would attend the Australian VA Conference for the third time.  Once again it was located in Melbourne and was 2 days packed full of amazing presenters, quality conversations and lots of fun.

avac12A 300x224 Is professional development one of your non negotiables?MC and inspirational speaker Sandi Givens kept things together and gave us a chance to put together an action plan. Her session about work / life balance was thought provoking.  Balance is what we make it and we do all have the same number of hours in a day to do as we chose.  Some key reminders were ‘done is better than perfect’ and the power of choice exercise was empowering. Getting clear on our non-negotiables will help us find balance with good planning.

There are always parts of software not being used and we picked up some great Excel and Word tips from Donna Hanson and some fabulous Outlook tips from Chris Crowe.  Using tasks and keeping a streamlined inbox are the big takeaways along with right click and drag.  If you want to know more you can subscribe to her package:  The big reminder was to put our non-negotiables (discussed earlier) in our diary first, whatever they are.  For me it is professional development, networking and some family and me time.  It is important to take care of ourselves by making the most of our lifestyle.  Working for yourself means that we are in control which some VAs forget.  Taking care of our health is another area that can be neglected.  Leanne Sklavenitis shared some health tips and lots of achievable tweaks we can make to improve our health and make the most of what we have.  after hearing Leanne last year I made an effort to move more, by needing to get up and go get things throughout the day.  I enjoy walking a few times a week and after buying a package from The Get More Guy, decided to do a virtual walk with him for an hour a week – I will be listening to one of his discs while out, in addition to in the car.

I learnt about the value of using a child theme in WordPress from Charly Leetham, who always shares so much. Charly got the biggest “ooooh” when she explained just what a plugin is!  It was lovely to meet branding specialist Annemarie Cross and blogger Renee Mayne - The Bra Queen – great to see I’m doing all the right things and got some inspiration for new ideas. Danielle Storey of The Cartridge Family spoke about wow to create million dollar relationships with our clients, while Michael Licenblat’s session on building resilience and working out where we need to focus to grow our sales.  The conference ended with Warwick Merry who always inspires, entertains and encourages us to get more.

In between sessions I met some great VAs, experienced and brand new.  It was great to see many attending who were about to start a business and many experienced VAs who saw the value of such an event.  Two of us travelled from Perth and another travelled all the way from Darwin!

AVAC2012 1024x486 Is professional development one of your non negotiables?

Well done to the organisers, you should all be super proud of the amazing event you have created and I look forward to 2013 in Sydney!  I recommend this event to any virtual assistant – reward yourself with some time out of your business, developing your skills and building connections.  Nothing beats face to face networking to add another level to our virtual relationships.  I love meeting the VA industry specialists I have know for years online through the various networks or via shared steering committees.

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Here are some other blogs about the conference from other attendees:
Interim Business
VA Directory

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This is one of the most common questions from new LinkedIn users.  If you haven’t worked out your strategy, now is the time.

linkedin groups 300x180 Youve set up your LinkedIn profile   what next? PART 1:  GroupsFind relevant LinkedIn Groups to join and participate in. By being active in a few groups your will grow your network and your reputation on LinkedIn.

What is a LinkedIn Group ?

A LinkedIn Group is a place to connect with like-minded individuals in either a closed space.  Groups can be industry or project specific, may exist as an extension of a physical network, may operate as a user group, or could even be used as a mastermind type group. The possibilities are endless.

Benefits of being part of a Group ?

  • Extend your relationships from the offline world
  • Connect with people you may not otherwise meet
  • Have a place to learn and demonstrate your expertise
  • Start discussions, ask questions and get feedback
  • Be part of a community
  • Share your content such as blog posts and any articles of relevance (be careful not to overdo this though)
  • Share events of interest to the group (with caution)

Another benefit is by being part of the same group, you have a  reason to directly connect with a person without needing to know their email address.

You can also (check) send members of the group direct messages, without needing access to InMail, which is a great benefit for free members.    You may come across someone you wish to contact directly and if you don’t have any group in common, join a group they are a member of to then be able to make that connection. You can always leave the group again if it’s not of value to you, particularly if you are close to the limit of 50 groups.

When sharing any content, use the 80/20 rule. Share 80% of interesting content, and only 20% of self-promotion, such as events, blogs etc.  If you get this wrong, you will be seen as spammy and may even be thrown out of the group. Educate rather than sell while promoting yourself.

Every post is a link back to your profile and will let people get to know you, hopefully like you and then trust you enough to invest in you.

Post often enough to be top of mind around your niche, but not too  often that you become annoying and spammy.  Look to see what others in the group are doing so you don’t appear to be dominating. By posting valuable content you position yourself as an expert in your field.

Take a look at the groups you have joined already, and find some more to check out.  Remember you can always leave them later if they are not of value.

One quick tip when joining a group;  By default the email notification is turned on, so as not to clog up your Inbox, I would recommend you turn this off and keep up to date via visiting the group.

If you can’t find a group to suit your needs, consider starting your own!  Set yourself up as an industry leader.

50 may not sound like a lot of groups to be able to join, but it will be time consuming trying to actively participate in that many groups, so do limit your core groups to a manageable number.

linkedin groups1 300x225 Youve set up your LinkedIn profile   what next? PART 1:  Groups

Read more and watch the LinkedIn video

What success are you having through the smart use of groups?

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7 Steps to Content Sharing to Increase Your Social Reach

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Ultimate way to use Pinterest to Drive Traffic to your Blog

April 3, 2012

Pinterest use has really taken off and with the integration with other social media platforms images have the ability to go viral. But what is the objective behind this? What do we really want from Pinterest? We want to use it to share, connect and drive traffic. How can we use Pinterest in our marketing [...]

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Facebook Timeline is here for all Pages – Love it or hate it?

April 1, 2012

Were you ready for the Timeline Roll Out? On March 30th Facebook rolled out Timeline for Pages whether you wanted it or not, so my best advice is to embrace it and learn to love it. Timeline gives us all the same opportunity to create a space that shines. Main benefits of Timeline Give your [...]

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Pinterest – the visual sharing social networking tool

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Pinterest is one of the newest social networking tools on the block, taking off like Wildfire! What is it?  It is a virtual pin board.  Bring together collections of images by type, theme or associated with a topic.  If you love looking through Google images, you will love Pinterest! If you are on a website [...]

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